Your business is unique. And don’t let anyone tell you otherwise. From your premises to the things, you sell to your people and customers, there is no other business out there exactly like you. The very reason you thrive is because you have a unique offer, you create a unique vibe, and you give your customers something they can’t get elsewhere.

Being unique should be celebrated in business. Consumers would certainly agree – who wants a bunch of identikit brands to choose from with nothing obvious to differentiate them?

Retail and hospitality businesses tend to be very good at creating unique visual brand identities, nailing down their USPs, even crafting brand values that position them apart from their competitors. It’s how you carve a little bit of space out for yourself.

What’s not always so straightforward is making technology work for you in unique ways. It’s understandable. Off-the-shelf tech solutions are readily available and affordable. Going bespoke requires a level of technical expertise that usually has to be bought in, raising the costs.

But given how important technology is to modern businesses, we believe identikit tech solutions don’t serve anyone’s interests. Technology is increasingly central to the customer experience a business offers. It follows that if you truly want to tailor your CX to what your customers want and need, you need to tailor your tech.

Flexible POS hardware

That’s why at AURES we design and develop POS hardware solutions with an emphasis on flexibility and simple customization. Sure, custom building an entire POS architecture from scratch is a step beyond what most retail and hospitality businesses have the capacity for. But with a wide range of flexible, modular solutions, what we can do is give customers the components to build out POS systems to their taste.

For example, our all-in-one POS terminals are designed so they can be deployed in a variety of locations in a variety of ways. They can be wall-mounted, mounted on poles, or sit free on a desk. Speaking of wall mounting, our panels PC solutions have evolved so they can now provide complete touchscreen POS functionality as well as enhanced interactive digital display, creating another option.

The ultra-compact TWIST, meanwhile, is small enough to move around from place to place, and can be figured to sit in new locations in different ways. In fact, with its tablet-like auto-rotate touchscreen, it offers something like semi-mobile functionality. And then, of course, we have ‘full’ mobile POS tablets as another option, adding further flexibility to how POS is deployed on your premises.

Throw in self-service kiosks, which can be configured to your specifications, and you have an extensive toolkit to configure a POS set-up the way you – or perhaps more importantly, your customers – want it.

There are multiple advantages to your business. We’ve mentioned improving the customer experience already, which is front and center of every business owner’s thinking these days. This depends on the ability to streamline your operations, by presenting sales and service options in a way that fits with the layout of your premises, the behaviour of your customers, and the way you want to interact with them. Customizing your POS also gives you the opportunity to add features and functions that are unique to your business. Again, this is all about improving the customers’ experience, increasing their loyalty, and ultimately, boosting your sales.